Sara Blakely, the woman behind Spanx, joins TODAY to explain the meaning behind “The Belly Art Project,” as well as her motivation to have moms put artwork on their pregnant bellies live on the Plaza.
Just before her son was born, Spanx founder Sara Blakely woke up in the middle of the night with the idea to turn her pregnancy belly into a canvas. In the morning, she decided to follow through. “I want[ed] to give my husband a creative baby gift; I want[ed] to capture the moment in time with my belly in an out-of-the-box, lighthearted way; and I want[ed] my son to have these pictures as a keepsake in his baby book,” Blakely explains in the book. She later decided to see if other women would want to do the same for a good cause.
JOY CHO, DESIGNER AND BLOGGER OF OH JOY!
ANNA GORDON, BLACK HAWK HELICOPTER PILOT, US ARMY (RETIRED), PHOTOGRAPHER